Question

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. The market segment must be _________.

Answer 1

Answer:

The market segment must be responsive

Explanation:

For a product to be successful in the market, The market segment or customers the product is targeting must be responsive to the product, hence it will not be profitable.  Unless consumers in market segments are willing to respond to the products developed, there is little reason to develop these products. An example, if a feed formula targeting nursing mothers is released to the market and the re is no response from mothers, then that product will fail.