Costco is the biggest warehouse retailers in the US. It follows unique idea of low pricing. It has an<span> excellent channel management </span><span>that includes these concepts – goals – the main goal of this strategy was to give different types of brand names with private level merchandise with a low price. Policies – </span>Costo<span> has products which have margin that is lower than 14% and helps in providing products at optimum market price. Products – </span>it has various products with different colors and sizes and these help the company in high volume sales.<span> </span>
Answer:
Cause related marketing
Explanation:
Cause related marketing is a part of corporate social responsiblity, where, charity been done with motive of benefit later. Company invest in these marketing strategy to gain relationship with non profit company. The company expect profit or benefit out of these relationship by selling more products and gaining positive publicity. It also help the company to enhance brand image. American express have first used this term to raise money in accordance with Corporate social responsiblity.
True. It is so true in a business