Question

Sources of data in qualitative research include:a. all of the above. b. direct observations. c. In-depth interviews. d. artifacts such as documents, photographs, and physical objects.

Answer 1

The correct answer is letter A

Analyzing qualitative data means “working” all the material obtained during the research.

Qualitative research is an exploratory methodology. Its focus is on the subjective character of the analyzed object. In other words, it seeks to understand consumer behavior, studying their particularities and individual experiences, among other aspects.