Question

Good Life Inc. is a luxury condominium-building company that is based in the country of El Verdad. It sells highly priced homes to consumers in El Verdad as well as to consumers in other countries. It has extremely high brand loyalty. The industry it operates in is characterized by low pressure for local responsiveness and low pressure for cost reductions. In this scenario, GoodLife Inc. most likely pursues a(n) _________ strategy.
a. localization
b. multidomestic
c. transnational
d. international

Answer 1

Answer:

d. international

Explanation:

Based on the information provided within the question it seems that GoodLife Inc. most likely pursues an international strategy. This is a business strategy in which the company's subsidiaries which are located internationally act completely independently as if they were local company's, with very little intervention from the parent company. Which is what GoodLife Inc seems to be using since they sell highly priced homes to consumers in El Verdad as well as to consumers in other countries.