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ArbitrLikvidat [17]
3 years ago
12

Unlike advertising, public relations Multiple Choice supports promotional efforts by generating free media attention and goodwil

l. accounts for a greater increase in marketing spending. converts mass media advertising into direct marketing. is considered a human resource function. should not be considered part of the marketing area.
Business
1 answer:
Gala2k [10]3 years ago
4 0

Answer:

<em>Supports promotional efforts by generating free media attention and goodwill.</em>

Explanation:

The role of public relations in an organization is to fit and influence the relationships between an institution and society. Through interpersonal skills and marketing tools, public relations are responsible for effective communication between the public and the organization, minimizing conflicts and ethical and legal barriers that may exist, so that they have a positive influence on the products. and services of an organization to the society in which it operates.

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What are five marketing strategies that retailers spend half of their annual budget on?
aalyn [17]

The five marketing strategies includes strategies on 5P's which includes Price, Product, Promotion, Place and People.

The retailers are basically people who sells goods in smaller quantity to the final consumer in the chain of distribution.

The five marketing strategies they spend half of their annual budget on includes on the following:

  • Price: The retailers ensures that prices of their product are reduced below cost price to persuade consumers to buy from them.

  • Product: The retailers need to ensure that varieties of product are available in the stores to satisfy the consumers need.

  • Promotion: Various advertisement and others strategy to persuade consumers needs funds to make successful.

  • Place: The store and outlet need to be where is more favorable and comes with high cost of expenses for the retailers.

  • People; The consumers are given discounts and other incentives to persuade them to come and buy more goods from the retailers.

Learn more about this here

<em>brainly.com/question/14443232</em>

4 0
2 years ago
19. Regarding alternate backup sites, which of the following is a low-cost site?
dlinn [17]

Answer:

The correct option is C

Explanation:

Cold site is one of the kind of the location of the business, which is usually worn or used for the proceeding of disaster as a backup while in the disruptive operational in the normal site of the business.

In short, it is stated as an office for the sites which needed or required backup because it have the required equipment, which will resume or direct the operations. But there is problem that it  does not happen always or regularly.

So, the one which is a cost site that is very low is the cold site as it does not support the requirements of the quicker recovery.

7 0
3 years ago
Consider the following three stocks. (a) Stock A is expected to provide a dividend of $10 a share forever. (b) Stock B is expect
Archy [21]

Answer:

The stock A is most valuable as the fair value of Stock A is $100 which is more than the fair value of Stock B ( $83.33) and Stock C ($34.28).

Explanation:

to calculate the fair price of the stocks, we will use the DDM or dividend discount model. The DDM bases the value of a stock on the present value of the expected future dividends from the stock.

Let r be the discount rate which is 10%.

a.

The stock is like a perpetuity as it pays a constant dividend after equal intervals of time and for an indefinite period.

The price of this stock can be calculated as,

Price or P0 =  Dividend / r

P0 = 10 / 0.1  = $100

b.

The constant growth model of DDM can be used to calculate the price of this stock as its dividends are growing at a constant rate forever.

P0 = D1 / r - g

Where,

  • D1 is the dividend for the next period
  • r is the cost of equity or discount rate
  • g is the growth rate in dividends

P0 = 5 / (0.1 - 0.04)

P0 = $83.33

c.

The price of this stock can be calculated using the present of dividends.

P0 = 5 / (1+0.1)  +  5 * (1+0.2) / (1+0.1)^2  +  5 * (1+0.2)^2 / (1+0.1)^3  +  

5 * (1+0.2)^3 / (1+0.1)^4  +  5 * (1+0.2)^4 / (1+0.1)^5  +  5 * (1+0.2)^5 / (1+0.1)^6

P0 = $34.28

3 0
3 years ago
You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encour
vodka [1.7K]

Explanation:

If I am hired as brand manager I would do the following:

Step 1: To conduct an analysis with Production team & Sales Team

This step serves as the base to understand the challenges, process and the victory achieved so far. The aim is to promote the product. So it is necessary to analyze the challenges from both production team and mainly with sales team. I would do an analysis and find possible ways to fix those.

Step 2: Conduct a training program associated with step 1

After analyzing the possible way, since I don't have a direct control over the team, I would conduct a training program and will list down ways to face the challenge and promote the product. It will be conducted as a "Knowledge-sharing session"

Step 3: Concentrate on advertisement too

The best way to reach the product is through advertising through the media. The best advertisement can attract people and bring business.

Step 4: Re-analysis: This is where an hand-holding process gets initiated and continue through out. Once again go back to step 1 and the process continues.

6 0
2 years ago
IBM expects to pay a dividend of $2 next year and expects these dividends to grow at 6​% a year. The price of IBM is $90 per sha
Elena-2011 [213]

Answer:

Cost of equity = 8.22%

Explanation:

Cost of equity = Dividend per share /current market value + growth rate of dividend  

Cost of equity = 2/90 + 6%

Cost of equity = 0.0222 + 6%

Cost of equity =0.0222 + 0.06

Cost of equity = 0.0822

Cost of equity = 8.22%

7 0
2 years ago
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