Question

Brand X, which currently markets luxury watches via billboards and advertisements in popular magazines, is considering saving money by advertising its newest line of luxury watches only in niche publications read by the wealthy. A recent study shows that most purchasers of Brand X`s luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising. Therefore, Brand X should not implement its new advertising strategy because _____.
(A) most purchasers of Brand X’s luxury watches do not read magazines regularly
(B) newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard
(C) the money saved by implementing the strategy will be outweighed by the reduction in revenue from the less expensive line of watches
(D) consumers who have only recently become wealthy purchase luxury watches in order to impress those who have been wealthy for some time
(E) consumers who are newly wealthy prefer to purchase products that are purchased regularly by the non-wealthy

Answer 1

Answer: the correct answer is (B) newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard

Explanation:

The paragraph says that that most purchasers of Brand X's luxury watches have only recently become wealthy and buy this brand so the logical argument is to reach "recently become rich" to attain higher sales. Advertizing in the magazine mentioned is not guarantee that the "new rich" will buy more watches since we don't know if they read the magazine mentioned.