Question

Many kitchen tools today are made with easy-to-grip silicone handles, a vast improvement over old wire tools, which were often painful to use. Although the advantages of silicone over wire might seem obvious, kitchenware makers were unaware of the problems with wire tools until they hired ethnographers to visit people at home, see how they worked in the kitchen, and determine what sorts of things could be sold to them.
This ethnography is an example of _________.

Answer 1

Answer:

A nonacademic use of research methods

Explanation:

Although the advantages of silicone over wire might seem obvious, kitchenware makers were unaware of the problems with wire tools until they hired ethnographers to visit people at home, see how they worked in the kitchen, and determine what sorts of things could be sold to them.

This ethnography is an example of a nonacademic use of research methods.