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KatRina [158]
3 years ago
6

________ involves the study of an individual's involuntary responses to marketing stimuli, including eye movement, heart rate, s

kin conductance, breathing, brain activity (using functional magnetic resonance imaging [fMRI]), and brain waves (electroencephalography [EEG]).
a.Neuromarketing
b.Neuroscience
c.Cerebromarketing
d.Stimulus marketing
Business
1 answer:
mixer [17]3 years ago
7 0

Answer:

A. Neuromarketing

Explanation:

Neuromarketing uses functional magnetic resonance imaging and brain waves to study the involuntary responses to marketing stimuli of an individual

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Calculate the firm’s WACC (using 2018 numbers). (You will need to collect information on the long-term debt and common stock equ
tester [92]

Answer:

Before tax cost of debt is 7.12%

After tax cost of debt is 4.27%

Cost of equity is 10%

Explanation:

The before-tax cost of debt can be determined using excel rate formula as found below:

=rate(nper,pmt,-pv,fv)

nper is the number of semiannual payments the bond has i.e 20*2=40

pmt is the amount of semiannual payment=$1000*7.5%*6/12=$ 37.50  

pv is the current price =$1000*104%=$1,040.00  

fv is the face value of $1000

=rate(40,37.50,-1040,1000)=3.56%

The 3.56% is semiannual yield, hence 7.12% per year (3.56%*2)

After-tax cost of debt=7.12%*(1-t) where is the tax rate of 40% or 0.4

after-tax cost of debt=7.12%*(1-0.40)=4.27%

Cost of equity is determined using the below CAPM formula:

Ke=Rf+Beta*(Mr-Rf)

Rf is the risk free rate of 4%

Beta is 1.2

Mr is the market return of 9%

Ke=4%+1.2(9%-4%)=10.00%

7 0
3 years ago
Total Company North South Sales $ 600,000 $ 400,000 $ 200,000 Variable expenses 360,000 280,000 80,000 Contribution margin 240,0
seraphim [82]

Answer:

1. Company wide break-even point in dollar sales= $425,000

2. Break-even point in dollar sales for North region= $200,000

3. Break-even point in dollar sales for South region = $100,000

Explanation:

1. Computation of the companywide break-even point in dollar sales

First step is to find the Contribution margin ratio

Using this formula

Contribution margin ratio = Contribution margin / Sales

Contribution margin ratio:

Total company: ($240,000/$600,000)=0.4

North : ($120,000/$400,000)=0.4

South : ($120,000/$200,000)=0.6

Now let compute the Company wide break-even point in dollar sales using this formula

Company wide break-even point in dollar sales= Fixed costs / Contribution margin ratio

Let plug in the formula

Company wide break-even point in dollar sales= ($120,000 + $50,000) / 0.4

Company wide break-even point in dollar sales= $425,000

2. Computation for the break-even point in dollar sales for the North region using this formula

Break-even point in dollar sales for North region = Traceable fixed expenses / Contribution margin ratio

Let plug in the formula

Break-even point in dollar sales for North region= $60,000 / 0.3

Break-even point in dollar sales for North region= $200,000

3. . Computation for the break-even point in dollar sales for the South region.

Using this formula

Break-even point in dollar sales for South region = Traceable fixed expenses / Contribution margin ratio

Let plug in the formula

Break-even point in dollar sales for South region = $60,000 / 0.6

Break-even point in dollar sales for South region = $100,000

5 0
3 years ago
You decide to invest in a period annuity that offers 4.5% APR compounded monthly for 20 years. How much money will you need to i
USPshnik [31]
$553,229.03 this is the answer for APEX
7 0
3 years ago
The area of a project site that is used by the building structure, defined by the perimeter of the building plan is the:
Gekata [30.6K]
Answer:  "building footprint" .
_____________________________________
6 0
3 years ago
Consider a bond that costs $1,000 and pays an $80 interest payment each year.
Anna007 [38]

Answer:

The interest rate for this bond is 8% per annum.

Explanation:

Given that,

a bond that costs $1,000 and pays an $80 interest each year.

To find the rate of interest, we use the following formula is

I=Prt

Here P = principal= $1,000

I=interest= $80

t=time= 1 year

∴80 = 1000×r×1

\Rightarrow r=\frac{80}{1000}

⇒r = 0.080

⇒r= 8%

The yield for this bond is 8% per annum.

7 0
3 years ago
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