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KatRina [158]
3 years ago
6

________ involves the study of an individual's involuntary responses to marketing stimuli, including eye movement, heart rate, s

kin conductance, breathing, brain activity (using functional magnetic resonance imaging [fMRI]), and brain waves (electroencephalography [EEG]).
a.Neuromarketing
b.Neuroscience
c.Cerebromarketing
d.Stimulus marketing
Business
1 answer:
mixer [17]3 years ago
7 0

Answer:

A. Neuromarketing

Explanation:

Neuromarketing uses functional magnetic resonance imaging and brain waves to study the involuntary responses to marketing stimuli of an individual

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