Question

In the real world of brand recognition and popularity, _______ accounts for the fact that mediocre products and services often trump quality.
a- lower cost
b-consumer preference
c- foolishness
d-perception

Answer 1

In the real world of brand recognition and popularity, lower cost accounts for the fact that mediocre products and services often trump quality.

Answer 2

Since they are talking about brand recognition and popularity, I would say D. perception accounts for mediocre products trumping quality.  People go with the product they know or they think more people are using because it is perceived as a better product even though it may not be.