Question

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

Answer 1

Answer:

Viral Marketing

Explanation:

Viral marketing is the use of  every  possible medium  to promote a product. This medium includes but not limited to the use of newsletters , billboards, hand bills , social media , e books and internet.

The aim is to leverage on the social and networking media to extend the coverage of advertisements of goods and services.

Despite its advantages in coverage and cost , disadvantages include spam threats and loss of the power of brands