Answer:
The marketing mix element is Place
Explanation:
The place, as element of the marketing mix, consists of the location where the product or service is supplied by the firm, and bought by the customer.
In this case, the firm, Zipcar, has a clear goal for the element place of the marketing mix: to have a zipcar location available within 10-15 minutes of its members. This strategy is clearly important for the firm because it would require a significant number of locations, or "places", meaning that the place is probably one of the most crucial aspects of the firm's marketing strategy.
Answer: a)$18,000 and b)$200,000
Explanation:
a) Deposit = $20,000
Reserve=10%
=10%x20,000 =$2,000
Loan - Deposit = 20,000-2,000 = 18,000
b) 1/Req. Rate Return* loan amount
20,000/10% =$200,000
This encourages spending so there is a shift up and to the right.
As the government increases spending, demand for loans increases and therefore increases the interest rates.
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Answer:
781 units
Explanation:
Under the CVP concept, the break-even point is calculated by dividing the fixed costs by the contribution margin per unit.
i.e., break-even point = fixed cost/ contribution margin per unit
Currently, fixed costs are $213,000, an increase of 10% will take to
=(10/100 x $213,000) + $213,000
=$21,300 + 213,000
=$234, 300
The selling price is $250, an increase of 40%
=$250 x 1.4
=$350
variable cost will remain the same this year and the following year
Current variable costs are 20% of sales
=20/100 x 250
=0.2 x 250
=$50
Contribution margin will be new selling price - variable costs
=$350-50
=$300
Break-eve point = $234, 300/300
=781 units
True! companies examine the demographics of people in a population, then selectively pick out a demographic among the many for whom they want to target their products and services at
Requesting an interview during a telephone call to the employer.
