Answer:
<u>customer type.</u>
Explanation:
Lockdown Industries sells products to different types of customers, it would be ideal to use a departmental marketing strategy for each type of potential customer. This would benefit from directing strategic communication that is essential for retaining each type of customer the company has, facilitating the optimal approach, retention and capture of new customers.
Answer:
Pepsi got into the Indian market market space on time after Coco-cola introduced their product and left. Pepsi came and accumulated alot of market shares which is an advantage for them for early timing and entry. Pepsi get an early entry while the market is developing and grew with the development of the market, thereby accumulating a lot of market shares. and that is an advantage of early entry.
Coca-Cola came back to Indian market space after 15 years, at that time, Coca-Cola would not take market share away from Pepsi companies because the beverage market was growing consistency from year to year with the early birds in the market space. This is disadvantage of Coca-Cola.
I'm not 100% sure but i think it is B.
Really sorry if it is wrong.
Hope This Helps You!
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