Question

German automakers Audi, Mercedes-Benz, and BMW all share the same goal of leading the international luxury vehicle market. Audi has made the decision to target younger professionals in established markets and this decision is reflected in the company's new, trendy body designs. Audi's approach of targeting younger professionals in established markets is a strategic move aimed at ________.A. attacking competitionB. reducing costsC. increasing qualityD. diversifying risks

Answer 1

Answer:

A. Attacking Competition.

Explanation:

Audi's approach of targeting younger professionals in established markets is a strategic move aimed at attacking competition because 'target market'is a market positioning strategy. A target market is a particular group of customers that a product or company is aiming at, and in the case of Audi it is young professionals in established markets. Target market is also a marketing strategy which shows the area of the market that a particular competitor wants to focus on, to gain market share.