The implicit personality theory refers to an individuals subjective notion about the personality characteristics that tends to occur in people. For example, Dawson implicitly asserts that since Emily is very attractive and outgoing, she must be smart and popular, another example, is that people tend to assert that old people are honest and will not be involved in crime. They error of this is that most of these conclusions are based on limited information about the person involved.
The win at all costs attitude helped Rockefeller to become the richest man of his time. He considered himself as the fittest and was able to acquire stock in various companies. The problem with this attitude is that it may lead to negative externalities in society such as loss of good jobs