Jane Hernandez owns and operates a women’s clothing shop. Her product mix

Business

1 answer:

natulia [17]3 years ago

8 0

Answer: Our group will suggest strategy of Contraction of product mix

<u>Explanation:</u>

Our group will suggest a contraction of the product mix strategy. As per this strategy, we can eliminate one or more product lines or product items from the product mix. This will contract our product mix. The products like medical uniforms and women jeans which are having no sale and are not profitable now can be eliminated.

A company can target the customer for those products which are still in the product mix.

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