Answer/Explanation:
Susan's veterinary expenses are deductible for adjusted gross income
because she is self-employed and at the same time her vet practice constitutes a business.
Therefore, all of her veterinary expenses are deductible for adjusted gross income.
Alexandra is said to be in a trade or business as an employee and
the unreimbursed expenses of an employee are deducted as miscellaneous itemized deductions.
Therefore, Alexandra only benefits if she itemizes her deductions while Susan will always get the full benefit of the deduction.
Answer:
$3,750
Explanation:
Cost of patent $45,000
Useful Life 12
Amortization Expense for 2nd year =$3,750 (45,000/12)
Amortization Expense-Patent Dr.$3,750
Accumulated Amortization-Patent Cr.$3,750
Answer:
1- Health
2- Essential
3- Warm feelings and reader benefits.
Explanation:
Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to <u>health</u><u>.</u> Emotional appeals are appropriate when a product is, for example,<u> essential</u> . Whether using rational or emotional appeals, remember to translate cold facts into <u>warm feelings and reader benefits</u>.
For an effective marketing message, it is necessary that rational, emotional or double appeals are correctly directed to the rational and irrational thoughts that the products arouse in the consumer.
For a health product, there must be a rational appeal, as the information contained in the sales message must be real, detailed and secure.
For an essential product, it is important that there is an emotional appeal to create feelings and expectations in the customer that make him want to obtain such a product.
Whether using rational or emotional appeals, remember to translate cold facts into warm feelings and reader benefits.
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C. opportunity cost is the benefit not received as a result of not selecting the best option
