By doing this, Dew was able to create a stronger bond with the customer and their brand. They already have brand awareness with their customers but now they are able to engage their customers by allowing them to have a "say" in their products. They are letting them design a product they would like to see on the market and become a part of the brand/company.
Answer:
b. marketing concept era.
This era existed from 60's to 90's. And was called the 'baby boomer era'. This era was focused on satisfy the client and producing goods and services.
And in order to satisfy this they use strategies of marketing in order to attract the customers.
Explanation:
a. production era.
False. This era was from 1860-1920 since this era occurs during the Industrial revolution and not at the beginning of the second world war.
b. marketing concept era.
Correct. This era existed from 60's to 90's. And was called the 'baby boomer era'. This era was focused on satisfy the client and producing goods and services.
And in order to satisfy this they use strategies of marketing in order to attract the customers.
c. customer relationship era.
False. This era was from 1990-2010 and was focused in create long-term relationships. So then is not the correct option if we analyze the historical time.
d. selling era.
This era was from 1920 and 1940 and not correspond to the begin of the second world war so this one is not the correct option.
Answer:
Instructions are listed below
Explanation:
Giving the following information:
Estimates:
Direct labor-hours required to support estimated output 18,000.
Fixed overhead costs $ 198,000.
Variable overhead cost per direct labor-hour $ 1.00
A) overhead rate= (fixed + variable cost)/direct labor hour
Overhead rate= (198000 + 1*18000)/18000= 12
B) Direct materials $ 719
Direct labor cost $ 177
Direct labor-hours used 7
Manufacturing overhead= $1* 7= $7
Answer:
Check the explanation
Explanation:
In this case option A is the correct option, i.e. Carolina will accept the new cosmetic line but Sanders will reject the new cosmetic line. This is because Carolina being the president of Deed Corporation would like to take the cosmetic line differently and with the expected rate of return of 12%, i.e. higher than the minimum required rate of return of 8%.
However, Sanders has achieved a 14% rate of return from his cosmetic division thus, being the manger he would not like his performance to go down with 12% return from the new cosmetic line. Thus, option A is the correct option.
Answer: 0.000903
Explanation:
Expected return is the sum of the probability that the other returns will happen.
= (13% * 83%) + (5% * 17%)
= 10.79 % + 0.85%
= 11.64%
Variance = ((Return during boom - Expected return)²*probability of boom) + ((Return during recession - Expected Return)²*probability of recession)
Variance = ((13% -11.64%)² * 83%) + (5% - 11.64%)² * 17%)
= 0.0001535168 + 0.0007495232
= 0.000903
