Question

The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities,such as trade shows, event sponsorships, and contests, is known as:
publicity.
public relations.
every day low prices.
sales promotion

Answer 1

Answer:

The correct answer is letter "D": sales promotion.

Explanation:

Sales Promotion represents all the efforts companies make to advertise their products to increase their revenue. Firms carry out different events where prospective buyers can interact with the products and get interested in purchasing them. By doing so, consumers are likely to be more engaged with the brand and have the opportunity to compare them with competitors. Sales promotions can be provided inside the company and outside of it.

Answer 2

Answer: Sales promotion

Explanation:

Promotion includes all the techniques sellers use to motivate/persuade people to purchase their product or services.

Sales promotion is a part of the promotional mix that uses media and non-media outlets to improve product awareness, increase consumer demands and marketability. It helps in stimulating consumers' interest in a product.

Sales promotion programs are designed to enhance personal selling, advertising, public relations, and other promotional efforts.

Sales promotions can take place both within/inside and outside an organization. It helps to attract new customers, with old existing customers and ease competition.