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pishuonlain [190]
2 years ago
10

Robert is a successful 51-year-old, lives in the suburbs, and enjoys reading Jet and Ebony magazines. He drives out of his way t

o shop exclusively at black-owned businesses. To which segment of the African American market identified by Yankelovich would Robert belong
Business
1 answer:
myrzilka [38]2 years ago
4 0

Answer:

Boomer blacks

Explanation:

Daniel Yankelovich and Radio One carried out a segmentation study titled  <u>The Black America Today study</u> about African American consumers. This study was carried out in order to determine a way to better reach consumers, since general labels like Latino communities or African American communities are too broad for marketing purposes. They segmented African Americans into:

  • Connected Black Teens  
  • Digital Networkers
  • Black Onliners
  • Stretched Black Straddlers
  • New Middle Class
  • Family Struggles
  • Black is Better
  • Sick and Stressed
  • Faith Fulfills
  • Broadcast Blacks
  • Boomer Blacks: they represented the oldest group studied by Yankelovich, with an average age of 52. They believe in black roles models, and are very tech savvy. They also belong to upper middle class or upper class.
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Carter Company reported the following financial numbers for one of its divisions for the year; average total assets of $4,110,00
Ksivusya [100]

Answer:

$1,83,000

Explanation:

Sales = 4,535,000

Cost of goods sold = $2,560,000

Operating expenses  =  $1,382,000

Average total assets = $4,110,000

Net Income =  Sales - Cost of goods sold -  Operating expenses

= $4,535,000 - $2,560,000 -  $1,382,000

=  $5,93,000

Target income = 10%  of Average total assets

= 0.10 × $4,110,000

= $410,000

Thus,

Residual income = Net income - Target income

= $5,93,000 - $410,000

= $1,83,000

7 0
2 years ago
Family Furniture Corporation incurred the following costs. Identify the costs as variable, fixed, or mixed. 1. Wood used in the
Paraphin [41]

Answer:

Explanation:

1. Wood used in the production of furniture is a variable cost

2. Fuel used in delivery trucks is  variable cost

3. Straight Line depreciation on factory building is a Fixed cost

4. Screws used in production is a Variable cost

5. Sales staff Salaries is a Fixed cost

6.Sales commissions Variable

7.Property taxes Fixed

8. Insurance on buildings Fixed

9. Hourly wages of Furniture is Variable

10. Salaries of factory supervisrors is Fixed cost

11. Utillities is Mixed  cost

12. Telephone bill is a Mixed  cost

8 0
3 years ago
When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix?
Yanka [14]

Answer:

It increased the depth of their product mix.

The depth of the product mix is basically how many different types of variations of the same product are offered, e.g. Coke, Diet Coke, Coke Zero, etc. Increasing product depth involves new flavors, different package sizes or other specific characteristics regarding the product.

Product width refers to the different types of products offered by the company, e.g. Toyota offers sedans, trucks, SUVs, minivans. In this case, product width is not affected.

6 0
2 years ago
Situation analysis is an ongoing process, referred to as __________.
Veronika [31]
<span>The answer is 'scanning the environment'. Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats.</span>
3 0
3 years ago
Bustillo Inc. is working on its cash budget for March. The budgeted beginning cash balance is $40,000. Budgeted cash receipts to
Roman55 [17]

Answer:

Cash borrow = $15,500.

Explanation:

Given,

The company budgeted ending cash balance is $61,500.

We know,

Budgeted ending cash balance = Budgeted beginning cash balance + Budgeted cash receipts - Budgeted cash disbursements + Budgeted cash borrow

Given,

Budgeted ending cash balance = $61,500.

Budgeted beginning cash balance = $40,000.

Budgeted cash receipts = $121,000

Budgeted cash disbursements = $115,000.

Budgeted cash borrow = ?

Putting the values into the formula, we can get

$61,500 = $40,000 + $121,000 - $115,000 + Cash borrow

Or, $61,500 - ($40,000 + $121,000 - $115,000) = Cash borrow

Or, $61,500 - $40,000 - $121,000 + $115,000 = Cash borrow

Or, $176,500 - $161,000

Or, $15,500 = Cash borrow

Or, Cash borrow = $15,500.

Therefore, cash borrow for March is $15,500.

7 0
3 years ago
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