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pishuonlain [190]
3 years ago
10

Robert is a successful 51-year-old, lives in the suburbs, and enjoys reading Jet and Ebony magazines. He drives out of his way t

o shop exclusively at black-owned businesses. To which segment of the African American market identified by Yankelovich would Robert belong
Business
1 answer:
myrzilka [38]3 years ago
4 0

Answer:

Boomer blacks

Explanation:

Daniel Yankelovich and Radio One carried out a segmentation study titled  <u>The Black America Today study</u> about African American consumers. This study was carried out in order to determine a way to better reach consumers, since general labels like Latino communities or African American communities are too broad for marketing purposes. They segmented African Americans into:

  • Connected Black Teens  
  • Digital Networkers
  • Black Onliners
  • Stretched Black Straddlers
  • New Middle Class
  • Family Struggles
  • Black is Better
  • Sick and Stressed
  • Faith Fulfills
  • Broadcast Blacks
  • Boomer Blacks: they represented the oldest group studied by Yankelovich, with an average age of 52. They believe in black roles models, and are very tech savvy. They also belong to upper middle class or upper class.
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You are a marketing research consultant hired to organize focus groups for an innovative german-style fast food restaurant. What
PIT_PIT [208]

Explanation:

A focus group can be defined as a qualitative marketing research method where some people with common characteristics are brought together in a group who are guided by a trainer to promote discussions on a particular topic of interest and gather information to assist in decision making.

To organize focus groups for an innovative German-style fast food restaurant, you could separate 3 groups, the first being ages 18 to 30, the second 30-45 and the third group 45 and above.

The screening criteria could be, sources of income, profession, sex, taste for food, hobbies, etc.

The questions to ask could be related to the number of times a week people eat fast food, what is your favorite German food, how much are you willing to pay for the options offered in the restaurant, what elements do you consider most attractive in a restaurant ,etc.

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3 years ago
If Jordan makes only the minimum monthly payments in March, April, and May, what will his balance be after he makes the minimum
Mariulka [41]

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b. $988. 97 

Explanation:

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Which of the following is NOT considered to be one of the three primary functions that all organizations​ perform? A. research a
ra1l [238]

Answer: The correct answer is "A. research and development".

Research and development are <u>NOT</u> considered as one of the three primary functions that all organizations​ perform.

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Only in particular cases do companies engage in research and development, but it is not something basic.

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4 years ago
Terms of a lease agreement and related facts were:
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Answer:

1) January 1, 2018, asset leased

Dr Lease receivable 550,000

    Cr Equipment 550,000

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Dr Lease receivable 6,652

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Dr Cash 200,000

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2) to calculate the effective rate we can use the present value of an annuity due formula

PV annuity due factor, 3 periods, ?% = present value of lease receivable / annual payment = $556,652 / $200,000 = 2.78326

Now we must use an annuity due table to determine a possible rate. In this case, the exact rate is 8%.

3) December 31, 2018, interest receivable on lease contract

Dr Interest receivable 28,532

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interest receivable = ($556,652 / $200,000) x 8% = $28,532

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3 years ago
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