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pishuonlain [190]
3 years ago
10

Robert is a successful 51-year-old, lives in the suburbs, and enjoys reading Jet and Ebony magazines. He drives out of his way t

o shop exclusively at black-owned businesses. To which segment of the African American market identified by Yankelovich would Robert belong
Business
1 answer:
myrzilka [38]3 years ago
4 0

Answer:

Boomer blacks

Explanation:

Daniel Yankelovich and Radio One carried out a segmentation study titled  <u>The Black America Today study</u> about African American consumers. This study was carried out in order to determine a way to better reach consumers, since general labels like Latino communities or African American communities are too broad for marketing purposes. They segmented African Americans into:

  • Connected Black Teens  
  • Digital Networkers
  • Black Onliners
  • Stretched Black Straddlers
  • New Middle Class
  • Family Struggles
  • Black is Better
  • Sick and Stressed
  • Faith Fulfills
  • Broadcast Blacks
  • Boomer Blacks: they represented the oldest group studied by Yankelovich, with an average age of 52. They believe in black roles models, and are very tech savvy. They also belong to upper middle class or upper class.
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While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to de
nirvana33 [79]

Answer:

While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games.

The strategy adopted by Nintendo in this example is the _____ strategy.

C) blue ocean

Explanation:

Blue ocean is a strategy that says innovation, simultaneous pursuit, and low cost are key concepts to achieve a successful business and establish an advantage in the market. It is a very proactive system that allows the constant improvement, elimination, reduction, and creation of corporate actions. It is a global and general perspective that allows the management team to know the state of the company at any time.

4 0
3 years ago
Greg, a landscaper, is planning on opening his own landscaping company. He currently earns $50,000 per year working for his uncl
schepotkina [342]

Answer: $52,840

Explanation:

The opportunity cost are the benefits he will give up to pursue his current venture of landscaping.

= Salary from working for uncle + Interest on the Savings to be used in business + Difference in market value if he waits till the end of the year

= 50,000 + (7% * 12,000) + (12,000 - 10,000)

= $52,840

7 0
3 years ago
EASY WILL GIVE BRAINLIEST!
Alex787 [66]
Answer: True
A chronological resume lists your work history in order of of date.
4 0
2 years ago
Read 2 more answers
A(n) is a document used to present one's background,skill sets,and accomplishments
miss Akunina [59]

Answer:

Explanation:

A resume is a document used to present one's background,skill sets,and accomplishments used in job searches.

3 0
3 years ago
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Feemster Corporation manufactures and sells a single product. The company uses units as the measure of activity in its budgets a
damaskus [11]

Answer:

$288 (F)

Explanation:

In order to calculate activity variance we subtract actual results from the flexible budget. Moreover, the flexible budget is determined by taken into account both fixed and variable expense of the activity. This is shown below:

Flexible Budget of Selling and Administrative Expense = 25,900 + (2.1 x 5,980) = $38,458

Variance = 38,170 - 38,458 = $288 (F)

Because the actual expense is less than the flexible budget, the variance is favorable (F).

Note: Variable flexible budget is calculated by multiplying the variable rate with the actual units produced.

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3 years ago
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