Question

True or false? This an example of timeliness within lead nurturing: "A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy."

Answer 1

Answer:

true

Explanation:

we need to understand a couple of concepts first:

1. lead nurturing: refers to developing a business relationship with potential customers based on generated leads.
2. timeliness: refers to being carried out at the appropriate time

In other words, does this example show us the generation of a business relationship based on a previous lead which is carried out at the appropriate time? It still sounds a little confusing, but yes it does.

Let's put the events in order:

• first a lead was generated when a user downloaded ‘The Best Ways to Create Subject Lines for Email Newsletters.’
• Just after the user downloaded your article, you send them a follow-up piece that is related to the previously downloaded article.

No time was wasted and you immediately followed up a lead by sending more information to engage the user into a relationship with your company.