As a result of ___________ studies, Frito-Lay discovered shiny potato chip bags invoked feelings of guilt. Therefore, it switche
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The correct answer is the occipital lobe.
The occipital lobe is a part of the brain located at the bottom and back of the brain (see attached image). This part of the brain is primarily responsible for processing and making sense of visual information we receive from our eyes. Damage or trauma to the occipital lobe leads to "visual confusion"- not being able to properly process or assign meaning to visual information.
The occipital lobe is a part of the brain located at the bottom and back of the brain (see attached image). This part of the brain is primarily responsible for processing and making sense of visual information we receive from our eyes. Damage or trauma to the occipital lobe leads to "visual confusion"- not being able to properly process or assign meaning to visual information.