Question

As a result of ___________ studies, Frito-Lay discovered shiny potato chip bags invoked feelings of guilt. Therefore, it switched its packaging to matte bags and its potato chips sales grew.

Answer 1

Answer:

Neuromarketing.

Explanation:

Like it's name implies, neuromarketing is the branch of marketing whose task is to study the costumers' cognitive responses to marketing stimuli. Like the exercise exemplifies: using neuromarketing, Frito-Lay discovered that shiny potato chip bags invoked feelings of guilt. Therefore, they switched its packaging to matte bags in order to make sales grow, which was the right call.