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lukranit [14]
3 years ago
10

The Artisan Cheese Company in Florida has decided to add a new line of imported cheeses to its offering. The company president (

the head cheese) has a preference for cheese from Spain. The product director has a penchant for French cheese and the customer feedback from company surveys and cheese tasting nights steers more in the direction of cheeses from England. If the company follows the marketing mix correctly, which should they choose to be their new line of cheeses?
Business
1 answer:
KonstantinChe [14]3 years ago
4 0

Answer:

Cheeses from England.

Explanation:

First, let us define what Marketing Mix is:

  • This refers to the number of strategies a company employs to promote its goods and services in the market. The four Ps of the marketing mix include Product, Price, Place and Promotion.

The goal of a marketing strategy is to create awareness among the target audience.

Feedback and surveys are ways in which a company informs its marketing mix strategy. Therefore, if it has been determined from the customer feedback from company surveys and cheese tasting that the Product the customers prefer is Cheese from England, then that is what should be produced and promoted.

It cannot be over emphasized that companies are in business because of the customers, so their opinion takes precedence, as the saying goes, customer is always right. Therefore, if the need of the customer is not met, the company will make no profits.

The company president and product director will have to do what the customer wants.

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$600

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Calculation to determine how much will you save in taxes for the current year

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1) Direct materials=$43070

2)Direct labor=$126300

3)Manufacture overhead=$117600

4)Total manufacturing cost=$286970

5)Prime cost=$169370

6)Conversion costs = 126300+117600= $243900

7)Total period cost= $418670

Explanation:

The company reported the following costs for 2018:

1) Direct materials

Thread 1,020

Premium quality cotton material 41,300

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Total= $43070

2)Direct labor

Wages paid to seamstresses 76,200

Wages paid to cutters 50,100

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Total= $117600

Notice that marketing, Depreciation on salespersons' vehicles and president's salary are not part of manufacturing overhead.

4)Total manufacturing cost=$43070+126300+117600=$286970

5)Prime cost= direct material + direct labor=43070+126300=$169370

6)Conversion costs = Direct labor + Manufacturing overhead= 126300+117600= $243900

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Increase in current liabilities = Current liabilities * Percentage change in sales = $210,000 * 20% = $42,000

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2. the cost drivers should be duration drivers

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