Question

2. Discuss how the factors that affect the promotional mix affect how Pepe’s promotes its various locations: Nature of the product: Stage in PLC: Target Market Characteristics: Type of buying decision: Funds for promotion: Push/pull strategy:

Answer 1

Answer:

Factor of promotional mix include advertisement, selling approach, public relations etc

Explanation:

When Pepe is into applying promotional mix for his product, the buying attitude of the people in the location must be properly understood in terms of being ready to pay more when the product attracts more charges or not. This is premised on the fact that such product is still been produced from the point of invention. It also explains whether or not Pepe has a well thought out promotional plans to mitigate for the mix.