Well first a person makes a claim that a certain idea might make a great show. They get a control group together to test this theory and gather evidence that shows that people are interested. then the claimer uses reasoning to persuade potential directors and producers.
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Istanbul is a transcontinental city in Eurasia, straddling the Bosporus strait (which separates Europe and Asia) between the Sea of Marmara and the Black Sea. Its commercial and historical center lies on the European side and about a third of its population lives in suburbs on the Asian side of the Bosporus.