Question

Ron sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose. These customers are __________, who can provide ideas for new and improved products.

Answer 1

Answer:

A. Lead Users

Explanation:

Lead users that that deals with problems in front of them very intensively even in a certain area. Lead users are individuals, experts or organizations. They design innovation alongside the manufacturers or even sometimes autonomously. Lead users provides idea and innovation for new and improved products. The type of customers Ron seeks that can modify his products are Lead users. They are said to have needs that other market participants like the early adopters would have later. They are used by companies to develop breakthrough products.