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garri49 [273]
3 years ago
9

During the introductory stage of the product life cycle__________.a) The company yields very high profits.b) There is significan

t competition creating barriers to entry.c) The company is trying to recoup its marketing expenditures, such as promotions, research and development.d) Brand awareness is high due to product novelty.e) Brand loyalty is established.
Business
1 answer:
Artyom0805 [142]3 years ago
7 0

Answer:

Letter c is correct. <u><em>The company is trying to recoup its marketing expenditures, such as promotions, research and development.</em></u>

Explanation:

The introductory phase of the product cycle is characterized by the insertion of the final product in the market.

In this phase the company focuses its efforts on the implementation of a marketing strategy such as promotions and advertisements that help reach the target audience. As it is a new product in the market, it is not common to have many competitors, but in return the profitability is also low, being common at this stage even financial losses.

Therefore, it is ideal to focus on customer-driven marketing so that the company begins to make profits.

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A cost that cannot be avoided or changed because it arises from a past decision, and is irrelevant to future decisions, is calle
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Answer: Sunk cost

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A sunk cost is a cost that an individual, firm or the government has already incurred and therefore can't be recovered anymore.

For example, marketing campaign expenses, rent or the money that is spent on purchasing new equipment can all be referred to as sunk costs as they are past cost and can't be recovered again.

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3 years ago
Classify each cost as being either variable or fixed with respect to the number of units produced and sold. Also classify each c
masha68 [24]

Answer:

Explanation:

There are primarily two types of costs, i.e. variable costs and the fixed costs. The variable cost is the cost which changes when the level of production changes, whereas the fixed cost is the cost which remains constant whether the level of output changes or not.

The variable costs also include indirect products, indirect labor and manufacturing equipment, and the fixed costs include taxes and depreciation costs.

The period cost is that cost which is related to the selling and admin expenses plus it is not capitalized.

Whereas the product cost is a mix of direct labor, direct material and the manufacturing overhead

So, the categorization is shown below:

1. Hamburger buns in a Wendy's outlet. = variable and product cost

2. Advertising by a dental office. = Fixed and period cost

3. Apples processed and canned by Del Monte. =  variable and product cost

4. Shipping canned apples from a Del Monte plant to customers. = variable and period cost

5. Insurance on a Bausch & Lomb factory producing contact lenses. = fixed and product cost

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Answer:

Geographic segmentation

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it is strategy related to geographic segmentation. it include strategy to provide all those facilities to the customer on the basis of location of customers. As it is given in question Hilton hotels provide more sleeker rooms in northeastern side while more rustic hotels in southwestern hotels.

In generally speaking, geographic segmentation strategy totally based on the preference of targeted customers.

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