Answer:
1. Quality control standards and practices in the food service industry is a process that aims to identify and correct mistakes in finished products. In the food industry this means that food cannot be past a certain date and still in a well enough stage to eat. Some examples of quality control standards in the food industry are ingredient specifications, approved supplier list, product recipes, product standards, manufacturing procedures, process records, packaging, labeling, good manufacturing sanitation, warehousing, lab analysis, and recall plan. With all of these things, they are ensuring that food and food products are only the best value and quality. Having all of these precautions and safeties in place makes sure that even if something bad happens, there is a backup plan to protect consumers.
2. As the head of marketing in the food service industry, I would use marketing strategies such as brand positioning, online advertisement, packaging the product, social media marketing, hosting events, and seasonal offers. I would employ brand positioning by identifying what vibe or aura we are trying to create in our cafe and play that off as much as I can. I would use online advertising by making a blog, a website, and social media profiles as well as paying for advertisement. I would help our products stand out by focusing on the product’s packaging. Just as the old saying goes, “Don’t judge a book by its cover”, people judge products by their packaging. Using events and seasonal offers to my advantage, I would play off these events or offers as much as I could because events and offers bring non regular customers to your business and help advertise your cafe.
3. My father has demonstrated many skills that have allowed him to master his business and be incredibly successful. Some of his skills that he uses are his passion for food, his work ethic, his eye for details, his organizational skills, his ability to teach others, his ability to inspire and lead others, his understanding of customers, and his ability to budget and control costs. All of these contributed to his success by helping him run this business without problems as he knew how to run the business smoothly.
4. Samantha Tannor is someone who inspires me because she was a woman who made her own path for her business, Tannor’s Tea. Her company produces sugar free matcha concentrates and their goal is to focus on healthy plant based ingredients. After visiting Asia and falling in love with matcha, she came back to the US and realized most matcha companies and products were loaded with sugar so she wanted to bring a sugar-free option to the market. She had no previous experience running a business, and now her business is still killing it on the market. She inspires me so much and she made very significant contributions to both the matcha market and the food market in general.
5. In my town, there are very little small family owned businesses, so if I played out the part of a small run business, I feel like it would work well. I would plan on starting up a business almost like Noodles and Company or Qdoba where you order at the counter. I think this would be smart because you limit the staff numbers you need. I would also think about starting a cafe or coffee shop, because I feel like they are very personalizable and everyone loves cafes and coffee shops.
