Answer:
The marketing mix element is Place
Explanation:
The place, as element of the marketing mix, consists of the location where the product or service is supplied by the firm, and bought by the customer.
In this case, the firm, Zipcar, has a clear goal for the element place of the marketing mix: to have a zipcar location available within 10-15 minutes of its members. This strategy is clearly important for the firm because it would require a significant number of locations, or "places", meaning that the place is probably one of the most crucial aspects of the firm's marketing strategy.
Answer:
b. a brand-expectancy model
Explanation:
the brand-expectancy model is used to assess or measure customers buying decisions based on the evaluation of the characteristics of different brands of an item. This customer assessment are usually based on beliefs and perception of the attributes of different brands and for the individual brand this is multiplied by the respective weights to produce a preference ranking of the alternatives
Answer:
concentration targeting strategy
Explanation:
Based on the information provided within the question it can be said that Tennot Inc. most likely uses a concentration targeting strategy. This is a type of strategy in which the company focuses a single specific market segment to put all their efforts into. Which in this scenario Tennot is focusing on the old car market segment and targeting low income customers with these cars.
Answer:
Loss on putting for long time = $300 (Loss
)
Explanation:
Given:
Strike price = $120
Stock price = $123
Premium amount = $3 per share
Realize on investment = ?
Computation of realizing on investment:
Given that strike price is lower than the stock price, So premium paid considers as a loss.
Loss on putting for long time = $3 × 100
Loss on putting for long time = $300 (Loss
)
Answer:
a) true
Explanation:
2/10 net 30 means that if the costumer pays within 10 days, he will be offered 2% discount, otherwise the amount is due in 30 days in full.
DSO means average number of days the company takes to receive payment from customers of credit sales.
Since the DSO of a firm given is 28 days, which is lower than the 30 days credit period normally offered by the company, therefore it may indicate that the firm's credit department is operating effectively.
Hence, answer is a) true
