Answer:
<em>Principle of differencial association. </em>This varies in frequency and intensity
Explanation:
This is because, the urge towards unfavorable actions is higher than that of favourable action. Example, some people have the urge to commit crime like armed robbery despite the fact that the are comfortable in life.
Answer:
The correct answer is The needs that motivate the media use.
Explanation:
The Uses and Gratifications Theory (UGT) aims to understand the motivations of people to seek out the media and explore the needs that they are trying to fulfill while doing it. It assumes that individuals have power over media usage and not the other way around.
The main objective of the theory is to unveil and understand the needs that media usage fulfills in individuals.