pv = previous value =2,000
r =rate= .05/4
n= number of periods = 5*4=20
This is the formula.
The first ad relies on the Central route to persuasion; the second, on the Peripheral route
.
<u>Explanation:
</u>
Advertising is a payment of the messages sent by those who send them to notify or affect the recipients, as defined by the British Advertising Association.
The central route to convincing takes place when the substance of a message persuades a person. The peripheral way to persuade takes place when a person is convinced by something other than the content of the post.
The peripheral route often occurs if a listener is convinced that there are many points in a text— but there is no ability or incentive to care about each one individually. In other terms, secondary data such as the identity of the source (credibility) or many claims in a single message is shortcut.
All of the above are marketed
Option C
Costly to imitate criteria for sustainable competitive advantage
<h3><u>
Explanation:</u></h3>
Sustainable competitive advantages are business assets, properties, or skills that are hard to replicate or exceed; and render a higher or complimentary long term situation over competitors. A company must produce distinct goals, plans, and methods to create a sustainable competitive advantage.
It needs huge expenditure in time and money to create a brand. It demands very limitedly to destroy it. A good brand is precious because it prompts customers to favor the brand over competitors. A unique product or service increases customer support and is less suitable for a competitor to imitate.
