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masha68 [24]
2 years ago
7

Recently, Verizon Wireless ran a pricing trial in order to estimate the elasticity of demand for its services. The manager selec

ted three states that were representative of its entire service area and increased prices by 5% to customers in those areas. One week later, the number of customers enrolled in Verizon's cellular plans declined 4% in those states, while enrollments in states where prices were not increased remained flat. The manager used this information to estimate the own-price elasticity of demand, and based on her findings, immediately increased prices in all market areas by 5% in an attempt to boost the company's 2016 annual revenues. One year later, the manager was perplexed because Verizon's 2016 annual revenues were 10% lower than those in 2015. The price increase apparently led to a reduction in the company's revenues. Did the manager make an error?
A) Yes: The one-week measures show demand is inelastic, so a price increase will decrease revenues.

B) No: The cell phone market must have changed between 2011 and 2012 for this price increase to lower revenues.

C) Yes: The one-week measures show demand is elastic, so a price increase will reduce revenues.

D) Yes: Cell phone elasticity is likely much larger in the long-run than the short-run.
Business
2 answers:
tatyana61 [14]2 years ago
7 0

Answer:

C) Yes: The one-week measures show demand is elastic, so a price increase will reduce revenues.

Explanation:

The error that the Manager did was to under-estimate the principles of elasticity of demand that posits that increase in price is inversely proprtional to demand. Perhaps, she also overrated the quality of their services without given thoughts to the presence of competition and customers’ decisions in a competitive market.

The survey carried out was a proof of the fact that price increase had an inverse effect on the demand for the services, as was shown by the rate of decline in the number of customers who enrolled in Verizon's cellular plans especially in those states where they had the best of customers’ loyalty.  

weeeeeb [17]2 years ago
5 0

Answer:

D) Yes: Cell phone elasticity is likely much larger in the long-run than in the short-run.

Explanation:

Elasticity measures the relative responsiveness of the change in quantity demanded to the change in the price. A 5% increase in price caused a decline in Verizon's cellular plan enrollment by 4%. The price elasticity is 0.8 which is less than 1. This means that Verizon's customers' demand is price inelastic. The manager made an error in thinking that a very short term one week elasticity could predict the longer term one year elasticity. The annual results very clearly indicate that the pricing trial was not predictive.

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Prox Inc. is a U.S.-based manufacturer of consumer electronics. It decides to export to Mexico and wants to protect its goods ag
Alina [70]

Prox Inc. is a U.S.-based manufacturer of consumer electronics. It decides to export to Mexico and wants to protect its goods against damage, loss, and pilferage. The document which is applicable here is an A. <u>insurance certificate.</u>

<u />

Explanation:

  • A certificate of insurance is a document used to provide information on specific insurance coverage.
  • The certificate provides verification of the insurance and usually contains information on types and limits of coverage, insurance company, policy number, named insured, and the policies' effective periods
  • Certificate of Insurance is a summary document usually issued by an agent on behalf of an insurer that says a policy has been issued to an insured for a general type of risk.
  • The Certificate is usually issued to a third party who wants some evidence or assurance that a policy has been issued.
  • A certificate of insurance is requested when liability and large losses are a concern.
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5 0
3 years ago
Nita is a devoted Coca-Cola consumer, whereas Becky can drink either Coca-Cola or Pepsi products. Nita’s demand for Coca-Cola wi
mafiozo [28]

Answer:

The answer is:

Inelastic

Elastic

Explanation:

Nita’s demand for Coca-Cola will be relatively more inelastic i.e his demand will not be sensitive to price. Increasing the price of Coca-cola will not make Nita to change its taste because he is a devoted Coca-Cola consumer.

Becky’s demand will be relatively more elastic because he has an option to choose between Pepsi and Coca-cola.

Any increase in price of Coca-cola will make Becky to shift to Pepsi.

5 0
2 years ago
A company has determined that its optimal capital structure consists of 43 percent debt and the rest is equity. Given the follow
ale4655 [162]

Answer:

31.5%

Explanation:

Given from the question kd = 7.0 %

Tax rate = 35 %

P0 = $ 28.86

Growth g = 4.9 %

D1 = $ 0.94

First find the cost of common stock by

rS = D1/P0 + g

=0.94/$28.86 + 0.49

=0.523

= 52.3%

Finally, calculate the weighted average cost of capital WACC,

using rs= 0.523,

Tax rate =43% =0.43

Equity E 100% - 43% = 57% =0.57 and

kd=7.0 % = 0.07

so WACC = (D/A)(1 -­ Tax rate)kd+(E/A)rs

= 0.43(1 ­- 0.43)(0.07) + 0.57(0.523)

0.0172 + 0.298

= 0.315

= 31.5%

6 0
3 years ago
The following information is from the December 31, 2017 balance sheet of Jackson Corporation
blsea [12.9K]

Answer:Average issue price = $105--b

Explanation:

Preferred stock , $100 par = $260,000

number of shares issued =Preferred stock / par value preferred stock= =$260,000 / $100 = 2,600 shares

Paid in capital in excess of par = total issued price - preferred stock

total issued value =  paid in capital in excess of par preferred stock + preferred stock = 14,000 + 260,000=$274,000

Average issue price = Total issue price / number of shares issued = $274,000/ 2600= 105.38 =  $105

7 0
3 years ago
Which of the following is not a payroll tax deduction? federal payroll tax state payroll tax FICA sales tax
Morgarella [4.7K]

Answer: The Correct Answer is Sales tax.

Explanation:

Sales tax is the Tax forced by the government body during the sale of the goods and services at a retail level.

While payroll tax is the tax which is forced on the salary of the employees and this tax is forced by the employer. payroll taxes are directly deducted from the salaries of the employees and directly paid to the internal revenue services by the employer.

7 0
2 years ago
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