Answer: The correct answer is "d. a preference toward a smooth consumption path over time.".
Explanation: The main reason people save during their working years is a preference toward a smooth consumption path over time since they prefer to consume what is just and necessary so that in the future, even if they are affected by different circumstances, they can continue to maintain the same standard of living and / or consumption.
The correct answer is option B - COLLEGE PROFESSORS. The Academia is a brilliant source of free marketing data, and they are very knowledgeable and well-informed. However, the academia is often neglected because entrepreneurs usually ignore and/or overlook them
Robert M. McMath, would be best for a marketer like Colgate to launch a new consumer product like toothpaste Study past toothpaste product failures and learn from them.
What is Product launching?
A product launch involves multiple teams, including sales teams, customer support teams, product teams, product marketing, event management, and even managers. Each team aligns and collaborates to maximize go-to-market potential, building anticipation, interest, brand awareness and momentum in the process. Some product launches are more memorable and successful than others. For example, when Apple releases a new iPhone, it circulates several press releases and articles before unveiling the new design at its annual conference. This creates so much excitement and hype that potential users line up at retail outlets overnight to get their hands on the device.
To learn more about Product launching
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