FACTORS AFFECTING COMMUNICATION
Status / Role.
Cultural differences .
Choice of communication channel .
Length of communication .
Use of language .
Individual Perceptions / Attitudes / Personal
Answer: 15%
Explanation:
IRR is the discount rate that makes the NPV equal zero. Required rates of return that are less than the IRR will therefore result in a positive NPV and those that are higher will result in a negative NPV.
Use Excel to find the IRR.
= IRR(-328325,115000,115000,115000,115000)
= 15%
As the required rate of 13% is less than the IRR of 15%, the new machine will have a positive NPV.
Answer: d). Search costs; quality; trust
Explanation:
A strong brand can be an exceptionally powerful resource for competitive advantage by lowering search cost, proxying quality and inspiring trust. Lower search cost and high quality will provide a competitive advantage to the firm over other brands offering similar product. Inspiring trust of the consumers on the brand will enable them to get a large consumer base. If the customers have faith or trust in our brand then they will not buy other brands even if they sell at a lower price.
Thus, the correct option is d, Search costs; quality; trust
