Question

Consider two cigarette companies, PM Inc. and Brown Inc. If neither company advertises, the two companies split the market and earn $50 million each. If they both advertise, they again split the market, but profits are lower by $10 million since each company must bear the cost of advertising. Yet if one company advertises while the other does not, the one that advertises attracts customers from the other. In this case, the company that advertises earns $60 million while the company that does not advertise earns only $30 million. Refer to Scenario 17-4. What will these two companies do if they behave as individual profit maximizers

Answer 1

Answer:

Explanation:

If these two companies were to behave as individual profit maximizers, both company will  advertise regardless of whether the other company advertises or not because their goal primary goal is to increase the profit and domination of the market.