As explained above, media advocacy is the strategic use of newsmaking through TV, radio and newspapers to promote public debate, and generate community support for changes in community norms and policies. Therefore, it is the <u>strategic use of mass media</u> to advance public policy initiatives. Members of the general public are the last decision makers and opinion leaders in our society. Community attitudes, beliefs, norms, and practices are shaped by the dialogues that occur within families and the social networks we experience in our everyday lives.
People seek help from their Senators, and Members of the House of Representatives, because these guys are the people making the law, and you can call, email them to support or not support a bill.
