Question

Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. From a marketing perspective, Mrs. Clinton, as a candidate, illustrates the ____________ component of the marketing mix.

Answer 1

Answer: Product

Explanation:

The marketing mix is the assortment of tactics that a business applies to sell its products. A standard marketing mix includes Price, Product, Promotion, and Place, although Packaging, Positioning, People and Politics are becoming increasingly more important elements.

Product refers to the object being marketed, which must provide a minimum level of performance, and find its differentiating factor, such as Hillary being a woman.