Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worth
iness to be elected as the first woman president of the US. From a marketing perspective, Mrs. Clinton, as a candidate, illustrates the ____________ component of the marketing mix.
The marketing mix is the assortment of tactics that a business applies to sell its products. A standard marketing mix includes Price, Product, Promotion, and Place, although Packaging, Positioning, People and Politics are becoming increasingly more important elements.
Product refers to the object being marketed, which must provide a minimum level of performance, and find its differentiating factor, such as Hillary being a woman.
Explanation: deductive approach is primary concerned with “developing a hypothesis (or hypotheses) based on existing theory, and then designing a research strategy to test the hypothesis. In a more simple term the process of reasoning from one or more statements to reach a logically certain conclusion is deductive approach. Makita reflected deductive reasoning and approach in her study by conducting her erase chapter on college students and drinking.
The ethos is portrayed by questioning about the issue. She presents how is aware of what is going on, however she does not have a stance on it. She displays a very demanding and urgent tone towards her husband. She is caring with him and she starts questioning about him. She continues in hopes that he is safe and careful.
