Question

Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers? Group of answer choices direct marketing a push strategy the publish-subscribe method a pull strategy vertical integration

Answer 1

Answer:

Push strategy

Explanation:

A Push strategy is originated from the push and pull concept in the logistics. This strategy refers to the concept of producers pushing their products into different channels and then those channels will further market and advertise their products. This strategy is one of the various channel strategies that is used by producers.

One of the example would be Walmart which uses push strategy over pull.

I hope the answer is helpful. Thanks for asking.