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labwork [276]
3 years ago
8

The first known application of marketing research to a business marketing/advertising problem was conducted by:

Business
1 answer:
ehidna [41]3 years ago
7 0

Answer:

An advertising agency.

Explanation:

  • N. W. Ayer & Son was a Philadelphia advertising agency that was formed in 1869 and was the first advertising agency that created various notable slogans and founded by the Francis W.A, and they worked in groups knows as the creative teams.
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As a marketing manager for Kitch-It-Tools, Jim is frustrated with the way his organization markets their kitchen utensils. Curre
Rashid [163]

Answer:

C. Mass Marketing

Explanation:Mass Marketing is a type of marketing where the target is to get the connect with a large number of customers or consumers as possible. Mass Marketing is done through mass media and other marketing channels to ensure that the greatest number of persons are reached to guarantee that the company sale a larger Volume of products or services, this type of marketing has been adopted by many multinational companies.

6 0
3 years ago
(Predetermined OH rates; capacity measures) Albertan Electronics makes inexpensive GPS navigation devices and uses a normal cost
Jet001 [13]

Answer:

Albertan Electronics

a. Albertan Electronics’ predetermined variable OH rate is $20.50.

b. The predetermined FOH rate using practical capacity is $8.00.

c.  The predetermined FOH rate using expected capacity is $12.00.

d1.  The variable overhead applied is $1,375,000.

d2. The fixed overhead applied using the rate in (b) is $880,000.

d3. The fixed overhead applied using the rate in (c) is $1,320,000.

d4. The total under-applied overhead for 2010 at $8.00 FOH rate is $455,000 and the total under-applied overhead for 2010 at $12 FOH rate is $15,000.

Explanation:

a) Available 2010 budgeted data:

Variable factory overhead at 100,000 machine hours $1,250,000 ($12.50)

Variable factory overhead at 150,000 machine hours 1,875,000 ($12.50)

Fixed factory overhead at all levels between 10,000 and 180,000 machine hours  = 1,440,000 ($8.00)

Practical capacity is 180,000 machine hours; expected capacity is two-thirds of practical (120,000) = $12 ($1,440,000/120,000)

Predetermined Overhead Rate:

Variable factory overhead =         $12.50

Fixed factory overhead =                 8.00

Predetermined overhead rate = $20.50

During 2010, the firm records 110,000 machine hours and $2,710,000 of overhead costs. How much variable overhead is applied? How much fixed overhead is applied using the rate found in part (b)? How much fixed overhead is applied using the rate found in part (c)? Calculate the total under- or overapplied overhead for 2010 using both fixed FOH rates.

Variable overhead applied = $12.50 * 110,000 =    $1,375,000

Fixed overhead applied with $8 * 110,000 =               880,000

Total overhead applied                                          $2,255,000

Underapplied overhead = ($2,710,000 -2,255,000) 455,000

Variable overhead applied = $12.50 * 110,000 =    $1,375,000

Fixed overhead applied with $12 * 110,000 =           1,320,000

Total overhead applied                                          $2,695,000

Underapplied overhead = ($2,710,000 -2,695,000)    15,000

6 0
3 years ago
A jeans company is pursuing a low cost strategy and has achieved a position in which it is the lowest cost manufacturer of denim
Darya [45]

Answer:

a

Explanation:

'Low-cost leadership' can be a competitive advantage as a company can sustain this advantage over a period of time and until it is producing economies of scale

7 0
3 years ago
An Empirical Bargaining Model with Digit Bias – A Study on Auto Loan Monthly Payments
dedylja [7]

Answer:

This study was carried on by Jiang, Zhenling, during the first semester of 2019 and it involved more than 35 million auto loans in the US. The author determined that monthly payments carrying a $9 ending digit, e.g. $199, had a highest interest rate charged. While those monthly payments carrying a $0 ending digit, e.g. $200, had the lowest interest rate charged. African American and Latin consumers were the most negatively affected groups by the higher interest rates.

The study showed that an effective bargaining tactic would decrease total payments significantly. This research also includes a lot of other information regarding the total economic effects of ending digit bias.

Explanation:

I personally guess that many car sellers and auto loans institutions tempt both African American and Latin consumers by using apparently lower monthly payments (psychologically we all consider $199 to be much cheaper than $200) in order to charge higher interest rates. They also probably offer longer term loans, e.g. 5-6 year loans instead of 3-4 year loans.

3 0
3 years ago
"revenues from an unrented hotel room are lost forever" refers to which characteristic of services?
Slav-nsk [51]
<span>Perishability of the service sector. Perishability occurs because services cannot be stored for sale in the future. An empty seat in a plane can't be utilized after takeoff; a restaurant will have to serve fresh food because the previous food would be spoilt. There are many factors that causes service capacity perishability but demand seem to be the chief factor. Demand can vary by the season, time, and cycle; it is quite difficult to forecast sales. Once a service is lost, it is forver lost. And this is because like I said earlier most services cannot be stored, saved, retrieved, once they have been un-used. On a bad day, If a hotel manager end up with too many staff or few bookings. This, of course, means that he will be making losses because revenues from his unrented hotel room are lost forever.</span>
5 0
3 years ago
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