Question

Luxury Dwellings Inc. is a condominium-building company that is based in the country of Veritas. It sells high-priced homes to consumers in Veritas as well as to consumers in other countries. It has extremely high brand loyalty. The industry it operates in is characterized by low pressure for local responsiveness and low pressure for cost reductions. In this scenario, Luxury Dwellings Inc. most likely pursues a(n) _________ strategy.

Answer 1

Answer:

International.

Explanation:

International strategy is the process of increasing involvement of enterprises in international markets. More specifically, internationalisation comprises the planning and implementation of specific products and services that can easily be adapted to foreign markets and cultures.

Why is it important to look abroad?

•  Desire to grow

•  Increase in performance and recognition

•  Unsolicited foreign orders

•  Domestic market saturation or limitations The crisis presents challenges at home, but also opportunities abroad

•  Potential to exploit a new technological advantage

•  Different geographies have different needs and complement each other in presenting a wide range of gaps and opportunities to build market presences.