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Arisa [49]
3 years ago
13

The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen

ces matter. True False
Business
1 answer:
Andrei [34K]3 years ago
4 0

Answer:

True

Explanation:

Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.

For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.

Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.

You might be interested in
On April 2, the company prepaid $9,000 cash for twelve months' rent for office space. b) The balance in Prepaid insurance repres
shepuryov [24]

Missing information:

Karla Tanner opens a web consulting business called Linkworks and recorded the following transactions in its first month of operations.

Apr. 1 Tanner invests $80,000 cash along with office equipment valued at $26,000 in the company in exchange for common stock.

Apr. 2 The company prepaid $9,000 cash for twelve months’ rent for office space. The company's policy is record prepaid expenses in balance sheet accounts.

Apr. 3 The company made credit purchases for $8,000 in office equipment and $3,600 in office supplies. Payment is due within 10 days.

Apr. 6 The company completed services for a client and immediately received $4,000 cash.

Apr. 9 The company completed a $6,000 project for a client, who must pay within 30 days.

Apr. 13 The company paid $11,600 cash to settle the account payable created on April 3.

Apr. 19 The company paid $2,400 cash for the premium on a 12-month insurance policy. The company's policy is record prepaid expenses in balance sheet accounts.

Apr. 22 The company received $4,400 cash as partial payment for the work completed on April 9.

Apr. 25 The company completed work for another client for $2,890 on credit.

Apr. 28 The company paid $5,500 cash in dividends.

Apr. 29 The company purchased $600 of additional office supplies on credit.

Apr. 30 The company paid $435 cash for this month’s utility bill.

Journalize, and prepare income statement and balance sheet

Answer:

Apr. 1 Tanner invests $80,000 cash along with office equipment valued at $26,000 in the company in exchange for common stock.

Dr Cash 80,000

    Cr Common stock 80,000

Apr. 2 The company prepaid $9,000 cash for twelve months’ rent for office space. The company's policy is record prepaid expenses in balance sheet accounts.

Dr Prepaid rent 9,000

    Cr Cash 9,000

Apr. 3 The company made credit purchases for $8,000 in office equipment and $3,600 in office supplies. Payment is due within 10 days.

Dr Equipment 8,000

Dr Supplies 3,600

    Cr Accounts payable 11,600

Apr. 6 The company completed services for a client and immediately received $4,000 cash.

Dr Cash 4,000

    Cr Service revenue 4,000

Apr. 9 The company completed a $6,000 project for a client, who must pay within 30 days.

Dr Accounts receivable 6,000

    Cr Service revenue 6,000

Apr. 13 The company paid $11,600 cash to settle the account payable created on April 3.

Dr Accounts payable 11,600

    Cr Cash 11,600

Apr. 19 The company paid $2,400 cash for the premium on a 12-month insurance policy. The company's policy is record prepaid expenses in balance sheet accounts.

Dr Prepaid insurance 2,400

    Cr Cash 2,400

Apr. 22 The company received $4,400 cash as partial payment for the work completed on April 9.

Dr Cash 4,400

    Cr Accounts receivable 4,400

Apr. 25 The company completed work for another client for $2,890 on credit.

Dr Accounts receivable 2,890

    Cr Service revenue 2,890

Apr. 28 The company paid $5,500 cash in dividends.

Dr Dividends 5,500

    Cr Cash 5,500

Apr. 29 The company purchased $600 of additional office supplies on credit.

Dr Supplies 600

    Cr Accounts payable 600

Apr. 30 The company paid $435 cash for this month’s utility bill.

Dr Utilities expense 435

    Cr Cash 435

Adjusting entries:

a) On April 2, the company prepaid $9,000 cash for twelve months' rent for office space.

Dr Rent expense 750

    Cr Prepaid rent 750

b) The balance in Prepaid insurance represents the premium paid for a 12-month insurance policy the policy's coverage began on April 1.

Dr Insurance expense 200

    Cr Prepaid insurance 200

c) Office supplies on hand as of April 30 total $1,200.

Dr Supplies expense 3,000

    Cr Supplies 3,000

d) Straight-line depreciation of office equipment, based on a 5-year life and a $4,000 salvage value, is $500 per month.

Dr Depreciation expense 500

    Cr Accumulated depreciation - equipment 500

e) The company has completed work for a client, but has not yet billed the $1,800 fee.

Dr Accrued income 1,800

    Cr Service revenue 1,800

f) Wages due to employees, but not yet paid, as of April 30 total $2,600.

Dr Wages expense 2,600

    Cr Wages payable 2,600

                 Linkworks

            Income Statement

For the month ended April 30th, 202x

Service revenue             $14,690

Wages expense             ($2,600)

Supplies expense          ($3,000)

Depreciation expense      ($500)

Insurance expense           ($200)

Rent expense                    ($750)

<u>Utilities expense               ($435)</u>

Net income                      $7,205

retained earnings = $7,205 - $5,500 (dividends) = $1,705

                   Linkworks

               Balance Sheet

For the month ended April 30th, 202x

Assets:

Cash $59,465

Accounts receivable $4,490

Accrued income $1,800

Prepaid rent $8,250

Prepaid insurance $2,200

Supplies $1,200

Equipment net $7,500

Total assets: $84,950

Liabilities and stockholders' equity:

Accounts payable $600

Wages payable $2,600

Common stock $80,000

Retained earnings $1,705

Total liabilities and stockholders' equity: $84,905

3 0
3 years ago
A limited liability company is best thought of as a cross between a partnership and a:
8_murik_8 [283]

An LLC is a cross between a partnership and a corporation, because you have the flexibility of a partnership but more of the legal and financial protections that a corporation has.

7 0
3 years ago
Suppose Saron has 7 Birr to be spent on two goods: banana and bread. The unit price of banana is 1 Birr and the unit price of a
mojhsa [17]

Answer:

Solution:

A.

p_x=3, G_x=\frac {100}{3}=33\frac{1}{3}p

x

=3,G

x

=

3

100

=33

3

1

p_y=5, G_y=\frac{100}{5}=20p

y

=5,G

y

=

5

100

=20

B.

100-0.25\times 100=75100−0.25×100=75

p_x=3, G_x=\frac {75}{3}=25p

x

=3,G

x

=

3

75

=25

p_y=5, G_y=\frac{75}{5}=15p

y

=5,G

y

=

5

75

=15

C.

p_x=6, G_x=\frac {100}{6}=16\frac{2}{3}p

x

=6,G

x

=

6

100

=16

3

2

D.

p_y=5, G_y=\frac{100}{4}=25p

y

=5,G

y

=

4

100

=25

2.

MU_x=68-60=8, p_x=2MU

x

=68−60=8,p

x

=2

MU_y=29-25=4, p_y-?MU

y

=29−25=4,p

y

−?

\frac {MU_x}{p_x}=\frac{MU_y}{p_y}

p

x

MU

x

=

p

y

MU

y

\frac{8}{2}=\frac {4}{p_y}

2

8

=

p

y

4

p_y=1p

y

=1

8 0
2 years ago
Cullumber Manufacturing Company purchased 14600 switches to make 6300 units. The standard allows for 2 switches per unit. The co
earnstyle [38]

Answer:

d. $1,875 unfavorable

Explanation:

Direct material quantity variance is computed as;

= (AQ - SQ) × SP

AQ = Actual quantity = 6,300 units

SQ = Standard quantity = 14,200 / 2 = 7,300 units

SP = Standard price = $0.80

Direct material quantity variance

= (6,300 - 7,300) × 0.80

= -1,000 × $0.80

= -1,875 unfavorable

3 0
3 years ago
"Universal Containers wants to maintain Service Level Agreements on its customer cases. Customers are provided different service
vazorg [7]

Answer:

The answer is "Entitlements and Milestones ".

Explanation:

Entitlements are customer service systems inside SharePoint, like "contact help" or "web support." Usually, this is being used to reflect terms in service contracts. and Milestones are required time-dependent measures within that support process, including initial response times or event resolution times.  

  • It is the SharePoint, that claims were customer support systems provide help service agents decide if a consumer is eligible for assistance, set up entitlements in the Salesforce org.  
  • In the Industry, the achievement tracks its success as you develop and put your strategy into action.
3 0
3 years ago
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