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Arisa [49]
3 years ago
13

The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen

ces matter. True False
Business
1 answer:
Andrei [34K]3 years ago
4 0

Answer:

True

Explanation:

Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.

For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.

Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.

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In Da Houz is a bar which mostly plays trance music, and has a dedicated day every week for local bands to perform. In Da Houz t
Dmitry_Shevchenko [17]

Answer:

Direct marketing            

Explanation:

In simple words, Direct marketing relates to the means of selling an deal, where companies specifically interact with a pre-selected client and provide a mechanism for veiled reference. It has also been recognized as direct reaction marketing amongst practitioners.

The least likely to be successful is indeed a direct marketing message that is sent to the largest possible public. After all, while simply irritating several other beneficiaries, the business can gain few more consumers.

5 0
3 years ago
Vaughn Manufacturing has two divisions; Sporting Goods and Sports Gear. The sales mix is 75% for Sporting Goods and 25% for Spor
Cerrena [4.2K]

Answer:

The correct answer is 35%.

Explanation:

According to the scenario, the computation of the given data are as follows:

We can calculate the Weighted average contribution margin ratio by using following formula:

weighted-average contribution margin ratio =  (Contribution margin ratio × Sales of sporting goods) + (Contribution margin ratio × Sales of sporting gears)

= ( 30 × 75% ) + ( 50 × 25%)

= 22.5% + 12.5%

= 35%

3 0
3 years ago
Divine Apparel has 3,100 shares of common stock outstanding. On October 1, the company declares a $0.75 per share dividend to st
Naya [18.7K]

Answer:

1.

                                                                              Debit                         Credit

Retained Earnings ($0.75*3,100)                         $2,325

Dividend payable                                                                                    $2,325

2. "No Journal Entry Required"

3.

                                                                              Debit                         Credit

Dividend payable                                                 $2,325

Cash                                                                                                        $2,325

Explanation:

The following journal entries will be required to be made

1. Recording declaration of dividend

The Divine Apparel shall record the the following journal entry on October 1 in respect of dividend declared by it.

                                                                              Debit                         Credit

Retained Earnings ($0.75*3,100)                         $2,325

Dividend payable                                                                                    $2,325

2.Record the entry on date of record

"No Journal Entry Required"

3.Record the payment of cash dividends

The Divine Apparel shall record the the following journal entry on October 31 in respect of dividend paid by it.

                                                                              Debit                         Credit

Dividend payable                                                 $2,325

Cash                                                                                                        $2,325

7 0
3 years ago
Under Armour (UA) opened a 15,000-square-foot store in Shanghai, China, which is its largest international brand store location.
Alexandra [31]

Answer:

It represents the strength of the company.

Explanation:

The reason is that strengths are the resources or uniqueness of the company that are used to oppose threats and exploit opportunities. The biggest store in Shanghai is the uniqueness of the company, so it represents its strength.

4 0
3 years ago
Gerald Murphy is a manager at Wright & Wayner, a publishing house which is a very employee-friendly company. The demarcation
Alecsey [184]

Answer:

E) Social Loafing

Explanation:

social loafing is the phenomenon of a person who exerts less effort to achieve a goal when working in a group than when working alone

3 0
3 years ago
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