The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen

Question

Arisa [49]

3 years ago

13

The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen

ces matter. True False

Business

1 answer:

Andrei [34K] · Answer 1 · 2021-12-29T01:36:21+03:00

Answer:

True

Explanation:

Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.

For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.

Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.