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Arisa [49]
4 years ago
13

The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen

ces matter. True False
Business
1 answer:
Andrei [34K]4 years ago
4 0

Answer:

True

Explanation:

Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.

For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.

Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.

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4 years ago
Many companies state their brand promise directly in words, using a short phrase called what
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Answer:Many companies state their brand promise directly in words, using a short phrase called what? A. A warranty B. A customer mindset C. A corporate image D. A tagline

✓ D.

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3 years ago
What are the reasons for having internal controls that facilitate ethical behavior?
givi [52]

Answer:

Mostly Preventive Controls  and feedback Controls

Explanation:

For this case is important to conduct preventive and feedback controls.

The definition of preventive control is "Controls that are used to keep a loss or an error from occurring". And is improtant to do these controls continuosly in order to ensure that the ethical behavior is accomplished by all the people analyzed.

The definition of feed back controls is "a process that owners and manager uses to evaluate if their teams meet the stated goals at the end of a production process"

And for this case these two controls are so important when we want to facilitate check ethical behavior since the conduct is something that needs to be measured in all the time in order to ensure the condition for any employee.

5 0
3 years ago
Petrojac is a premier provider of oil field consultancy services in roswell, new mexico. its consultants are experts on local co
ANEK [815]

The answer is <u>"lack of access to cutting-edge technology".</u>


SWOT Analysis is a valuable method for understanding your Strengths and Weaknesses, and for recognizing both the Opportunities open to you and the Threats you confront. Utilized in a business setting, it causes you to cut a feasible specialty in your market.  

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3 years ago
________ bases a portion of an employee's pay on some individual and/or organizational measure of performance. Group of answer c
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Answer:

Variable pay program

Explanation:

Variable pay program is a form of motivational and incentive technique used in organizations today. It is the situation whereby organizations bases bonuses on individual/team or organizational goals. The variable pay refers to the bonus given to employees or workers that has exceeded or met company's expectations and targets. It is based on a measure of performance rather than job time or seniority.

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3 years ago
Read 2 more answers
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