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Arisa [49]
3 years ago
13

The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen

ces matter. True False
Business
1 answer:
Andrei [34K]3 years ago
4 0

Answer:

True

Explanation:

Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.

For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.

Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.

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6%/12%Your grandmother is giving you $100 a month for four years while you attend college to earn your bachelor's degree. At a 6
RoseWind [281]

Answer:

The answer is "0.39010989"

Explanation:

PMT= 100\\\\n= 4 \times 12 =48 \\\\r= \frac{6.0}{12}= 0.005

PV =?

PV= PMT\times \frac{(1-\frac{1}{1+r^n})}{r}

      =100 \times \frac{(1-\frac{1}{1+0.005^{48}})}{0.005}\\\\=100 \times \frac{(1-\frac{1}{1+3.55})}{0.005}\\\\=100 \times \frac{(1-\frac{1}{4.55})}{0.005}\\\\=100 \times \frac{(\frac{4.55 -1}{4.55})}{0.005}\\\\=100 \times \frac{(\frac{3.55}{4.55})}{0.005}\\\\=100 \times 0.0039010989\\\\=0.39010989

3 0
3 years ago
Plush Corporation purchased 100 percent of Common Corporation’s common stock on January 1, 20X3, and paid $450,000. The fair val
Oxana [17]

Answer:

Please refer the detail answer in the memo below

Explanation:

Date: 24 January 20XX

Subject: Review of Impairment of Goodwill

From: External Auditors

To: Chief Accountant, Plush Corporation

Upon review of the investment made by your company in Common Corporation, we believe that there are possible indications of the impairment of the goodwill initially recognized in the books upon acquisition.

At the time of Acquisition:

Consideration = $450,000

Fair Value of Net Assets = $430,000

Goodwill = $450,000 - $430,000 = $20,000

The new guidance issued by FASB, requires only a one-step quantitative impairment test, whereby a goodwill impairment loss will be measured as the excess of a reporting unit’s carrying amount over its fair value.

However, if we follow the previous guidance of FASB, we have to test the impairment with the following three steps:

Step 1: We will compare the carrying amount of the net assets with the Fair value of Reporting Unit, and if the carrying amount exceeds the fair value, we will record the impairment.

Step 1: We will compute, implied value of goodwill by comparing the fair value of the reporting unit with the fair value of the identifiable net assets, if FV of net assets are higher, then there is no impairment, otherwise we will jump to Step 3.

Step 3: If the calculated implied value of the goodwill is lower than the actual goodwill at acquisition, than the difference is the impairment loss, however in case the implied value of the goodwill is higher than the actual goodwill at acquisition, no impairment shall be recorded.

Apparently, since the fair value of Common had increased to $485,000, there is no need to recognize the impairment loss on goodwill; however we believe that the estimated fair value of Common is less than the $430,000 and therefore impairment should be recorded.

7 0
3 years ago
What is the purpose of a greenfield investment? to acquire an existing firm in a foreign country. to merge with an existing firm
Stels [109]

According to the Bureau of Economic Analysis (BEA), a greenfield investment is a project “where foreign investors establish a new business or expand an existing business on U.S. soil.”

4 0
3 years ago
An unfavorable materials quantity variance indicates that:.
skelet666 [1.2K]

An unfavorable materials quantity variance indicates that the actual usage of materials exceeds the standard material allowed for output.

<h3>What do you mean by material quantity variance?</h3>

The material quantity variance refers to the difference between the standard amount and the actual amount of materials used in the production process.

The material quantity variance yield unusual results as it is based on a standard unit quantity that is not even close to the actual usage.

Therefore, an unfavorable materials quantity variance indicates that the actual usage of materials exceeds the standard material allowed for output.

Learn more about Material Quantity variance here:

brainly.com/question/15082996

#SPJ1

3 0
2 years ago
To accurately determine the financial performance of a company, it is necessary to compare the company's performance ________.
ratelena [41]

To accurately determine the financial performance of a company, it is necessary to compare its performance from <u>year to year</u>.

In order to accurately determine the financial performance of a company, financial statements are used in evaluating, which include the balance sheet,  statement of cash flows, and the income statement.

Financial performance indicators are quite necessary as they are quantifiable metrics which are used to measure how well a company is doing. Some companies also hire an outside accounting firm to audit the financial statements.

Hence, it is necessary to compare the financial performance of a company from year to year.

To learn more about financial performance here:

brainly.com/question/17307055

#SPJ4

6 0
1 year ago
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