Question

Foster Designs sells different types of clothing for men and women. To ensure the retail store locations contain the appropriate assortment of clothing for the typical customer living in the area, the firm should use ______ segmentation.

Answer 1

Answer:

Geographic segmentation.

Explanation:

In marketing, geographic segmentation is a common strategy used by companies or firms to divide its market based on geographical location. A market can be geographically segmented by cities, regions and countries or can also be segmented into urban, suburban ad rural areas.

Customers in different regions have different preferences; in other for a company to meet the needs of its customers in various geographical areas, it is necessary for the company to make use of geographic segmentation to meet the needs of its customers. Hence, products are targeted at people living in specific locations.