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xxTIMURxx [149]
4 years ago
13

The marketing process includes decisions about the best way to get the product to the consumer.

Business
2 answers:
chubhunter [2.5K]4 years ago
7 0

The marketing process indeed includes decisions about the best way to get the product to the consumer. Therefore, it is TRUE

The marketing process refers to a comprehensive plan that shows how a company can executive its marketing strategies. The detailed plan is often in line with the goals of the organization.

<h2>Further Explanation</h2>

The marketing process also involves a process in which an organization creates values for its customers towards meeting their needs.

The marketing process can be a means to interact with customers and can provide some clues for the organization on what should be done or what value should be created to meet up with the requirements of their customers.

In the marketing process, situations are evaluated to figure out opportunities, the strategy to be used to create value, the strategies are executed, and the reactions and actions of customers are closely monitored.

The four steps involved in the marketing process include:

  • Situation analysis: This involves analyzing the situation of the company and identifying how to meet the requirement of unfulfilled customers. Situational analysis is meant to identify marketing options
  • Marketing strategy: This involves coming up with strategies to execute the identified marketing option.
  • Marketing Mix decision: This stage involves making decisions with respect to product price, distribution, and promotion.
  • Implementation and control: at this stage, the strategies of the organization are executed and the market is being monitored to identify any changes and make necessary adjustment.

LEARN MORE:

  • The marketing process includes decisions about the best way to get the product to the consumer brainly.com/question/10507007
  • Which of the following statements about the target marketing process is true brainly.com/question/13623898

KEYWORDS:

  • marketing mix
  • decision making
  • marketing process
  • market control
  • situational analysis
DENIUS [597]4 years ago
5 0

Answer:

True

Explanation:

In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers.

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2 years ago
Contribution Margin Ratio, Variable Cost Ratio, Break-Even Sales Revenue The controller of Ashton Company prepared the following
iren [92.7K]

Answer:

1.  73 %

2. 27 %

3. $60,000

4. Ways to increase projected operating income without increasing total sales revenue :

  1. Reduce the variable costs per unit
  2. Reduce fixed overheads

Explanation:

Contribution Margin Ratio = Contribution / Sales × 100

Where,

Contribution = Sales - Variable Costs

                     = $88,000 - $23,760

                     = $64,240

Then,

Contribution Margin Ratio = $64,240/ $88,000 × 100

                                           = 73 %

Variable Cost Ratio = Variable Cost / Sales × 100

                                = $23,760 / $88,000 × 100

                                = 27 %

Break-even sales revenue = Fixed Costs ÷  Contribution Margin Ratio

                                            = $43,800 ÷ 0.73

                                            = $60,000

<u>Ways to increase projected operating income without increasing total sales revenue :</u>

  1. Reduce the variable costs per unit
  2. Reduce fixed overheads
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Blossom Company purchased a new machine on October 1, 2017, at a cost of $66,000. The company estimated that the machine has a s
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Answer:

Results are below.

Explanation:

Giving the following information:

Purchase price= $66,000

Salvage value= $5,700

Useful life= 6

F<u>irst, we need to calculate the annual depreciation using the following formula:</u>

<u></u>

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<u>2017:</u>

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<u>2018:</u>

Annual depreciation= $10,050

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