Question

To find out which ads and other marketing strategies are working, many companies ask customers how they _____ about the company or product. (2 words)

Answer 1

To find out which ads and other marketing strategies are working, many companies ask customers how they have heard about the company or product.

Most businesses ask how you found out about their service/product. By asking this question, they are able to track where their marketing efforts are working and where they are not. If they are advertising in one place and it's not reaching consumers, it may be worthwhile for them to take out advertisements there and move them to another place.