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denis23 [38]
2 years ago
9

A major factor contributing to the growth in the use of direct marketing IMC efforts is:__________

Business
1 answer:
il63 [147K]2 years ago
4 0

Answer:

a. increased use of credit and debit cards and online shopping by consumers

Explanation:

The IMC stands for Integrated marketing strategies in which the focus of the company to promote more and more products in social websites in order to maximize the company sales

The direct marketing could be done via various modes like - television, social sites, print media, etc

Now the major factor i.e contributed to the growth of IMC because of excessive use of cards i.e debit card and credit card for online shopping or for any other purpose

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Assume that interest rates on 20-year Treasury and corporate bonds with different ratings, all of which are noncallable, are as
Elina [12.6K]

Answer:

The question is missing the options which are below:

A Real risk-free rate differences.  

B Tax effects.  

C Default risk differences.  

D Maturity risk differences.  

E Inflation differences.  

The correct answer is option C,default risk differences.

Explanation:

Default risk is the increase in return given to an investor to compensate the investor for the likely losses that may arise due to the inability of the borrower to make funds available to the investor on the maturity date or even in required amount.

Different debt instruments have different default risk depending on their credit rating as rated by international rating agencies.Such rating is a function of many factors,which includes:

Balance sheet position

Profitability

Liquidity strength of the company

Macro-economic factors and some others.

Liquidity refers to the ability of the company to settle obligations such as repayment of bonds and interest  when due.

Invariably,liquidity has a higher impact in determining credit rating as well as default risk of an instrument.

3 0
2 years ago
Suppose Stark Ltd. just issued a dividend of $2.33 per share on its common stock. The company paid dividends of $2.00, $2.08, $2
klasskru [66]

Answer:

arithmetic average growth rate = (4% + 3.37% + 5.12% + 3.1%) / 4 = 3.9%

we need to find the required rate or return (RRR) in the following formula:

stock price = expected dividend / (RRR - growth rate)

  • expected dividend = $2.33 x 1.039 = $2.42
  • stock price = $55
  • growth rate = 0.039

55 = 2.42 / (RRR - 0.039)

RRR - 0.039 = 2.42 / 55 = 0.044

RRR = 0.083 = 8.3%

geometric average growth rate = [(1.04 x 1.0337 x 1.0512 x 1.031)¹/⁴] - 1 = 3.89%

again we need to find the required rate or return (RRR) in the following formula:

stock price = expected dividend / (RRR - growth rate)

  • expected dividend = $2.33 x 1.0389 = $2.42
  • stock price = $55
  • growth rate = 0.0389

55 = 2.42 / (RRR - 0.0389)

RRR - 0.0389 = 2.42 / 55 = 0.044

RRR = 0.0829 = 8.29%

5 0
2 years ago
You manage a company that competes in an industry that is comprised of four equal-sized firms that produce similar products. A r
Alja [10]

Explanation:

It is given that in the market there are four equal-sized firms that produce similar products. The market is saturated such that 10% industry-wide price rise would lead to 18% decline in units sold by all firms in the industry. Going further, there is a proposed legislation that imposes a tariff on a key input used by the industry, which on realization would result in the increase in marginal cost by $2.

This means that the market elasticity of demand is:

[ FIND THE ATTACHMENT FOR SOLUTION]

5 0
3 years ago
WHICH PAIRS OF ANGLES IN THE FIGURE BELOW ARE VERTICAL ANGLES?
DochEvi [55]

A and D are the correct answers . You are welcome .

6 0
2 years ago
Norris Co. has developed an improved version of its most popular product. To get this improvement to the market, will cost $48 m
lubasha [3.4K]

Answer:

NPV = $1.49  million

Explanation:

<em>The NPV is the difference between the PV of cash inflows and the PV of cash outflows. A positive NPV implies a good investment decision and a negative figure implies the opposite.  </em>

<em>NPV of an investment:  </em>

NPV = PV of Cash inflows - PV of cash outflow  

But we will need to work out the discount rate to be used for discounting the cash flows. Hence, we need to determine the cost of capital as follows:

Step 1: After-tax cost of debt

After tax cost of debt = pre-tax cost of debt × (1-tax rate rate)

                                 = 9%× (1--0.3)=6.3%

Step 2 : Weighted Average cost of capital (WACC)

WACC=( 0.25×6.3%) + (0.75× 13%) =11.325 %

Step 3:Net Present Value (NPV)

PV of cash inflow= (1- (1.11325^-5)/0.11325)× 13.5 = 49.49  million

Initial cost = $48 million

NPV = 49.49  million -  $48 million  =$1.49  million

NPV = $1.49  million

7 0
2 years ago
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