Question

As use of the Internet took off, car manufacturers were tempted to sell directly to consumers, but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from ________ to ________ marketing.

Answer 1

Answer:

The correct answer is letter "C": B2B; B2C.

Explanation:

A Business-to-Business (B2B) approach implies companies dealing between them. Goods are provided from manufacturers to retailers for the commercialization of the product. The Business-to-Customers (B2C) approach, instead, takes place when companies directly offer the product to the final user involving an investment of the firm in customer service.