3 years ago

One important purpose of a brand is to

Business

1 answer:

Anna007 [38]3 years ago

7 0

Answer:

3. increase consumer recognition and awareness of product offerings.

Explanation:

A brand is an identity of a product or service provided by a company. It is a unique identifier of the product and differentiates it from competitors. An example is the shape of CocaCola bottle and its consistent taste are unique to that company and is easily recognizable to customers. Another example is Luis Vuitton whose brand customers identify as luxury.

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In the evaluation stage we look at how feasible a strategic opportunity is. A choice is made between different alternatives to come up with the best choice for the business.

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