FLY Industries is a global conglomerate company headquartered in the United States that does business in over 50 countries. The
company’s marketing, advertising, and product design is modified and adapted to each country that it does business in. FLY can best be described as using which global corporate strategy?
FLY Industries is one of the global conglomerate organisation. It is using the the strategy of a Multi domestic global corporate strategy.
An organisation with a multi domestic global strategy aims to meet the requirements and the needs of the of the low market in a particular country by modifying and customizing their business and services largely. They try to cope and adapted to the local cultures and modify their products accordingly to fulfill their requirements.
One example of a multi domestic global corporate strategy company is Mcdonalds. In India, as cows are considered to be sacred, Mcdonalds do not serve beef meat in their menus.
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