Question

Frito-Lay has developed a new line of snack foods. The company wants to place the products in as many outlets as possible; grocery stores, vending machines, convenience stores and restaurants. By doing so, Frito-Lay is striving to achieve _______ distribution.

Answer 1

Answer: Intensive distribution

Explanation:

Here, in this particular case Frito-Lay is trying to accomplish the Intensive Distribution. Intensive distribution is referred to as the marketing strategy under which an organization tends to sell their respective commodity through their several outlets or store as, in order to have the individuals and their respective customers confront the commodity virtually almost everywhere.