What is a trade union?

from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target

Mashcka [7]

from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?

a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.

Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.

b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:

· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.

· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.

What is Marketing strategy?

A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:

brainly.com/question/25640993

4 0

2 years ago

Select all that apply. Select the items that describe what most likely happens when the Federal Reserve increases the money supp

11111nata11111 [884]

Answer:

Businesses borrow more money.

Consumption increases.

Explanation:

The Federal Reserve is the body responsible for conducting monetary policy in the US. Monetary policy basically consists of two actions. The increase / decrease in the money supply in the economy and the increase / decrease in the interest rate. These actions may happen together, but they are technically independent.

When the Federal Reserve increases the supply of money in circulation, more money is circulated through loans and personal spending. This is considered a policy of stimulating the economy and can be done independently of interest rate changes, although the reduction of interest is also a stimulus monetary policy that can be done in conjunction with the increase in the money supply.

5 0

3 years ago

Marvin was interested in how his target market spends money around the November/December holidays. He first reviewed existing da

andrezito [222]

Answer: secondary data

Explanation:

The type of data above is refered to as a secondary data. Secondary data simply refers to the data that have already been gotten or collected from the past.

Unlike the primary data, which is collected by the individual, secondary data have already been done in the past. Since he first reviewed existing data on seasonal spending collected by the government, this is a secondary data

3 0

2 years ago

A companys management team should give serious consideration to bidding for a private label footwear contract in a particular ge

Ostrovityanka [42]

A company’s management team should give serious consideration in bidding for a private label footwear contract in a geographic region when the company’s production capacity in one or more geographic regions exceed or else be idle because the number of pairs of branded footwear is below full production capacity based on the company managements planned to be produce.

8 0

3 years ago

Presented below are two independent situations.Gambino Cosmetics acquired 10% of the 200,000 shares of common stock of Nevins Fa

VLD [36.1K]

Answer:

See the explanation below

Explanation:

(a) Gambino Cosmetics

Since Gambino Cosmetics just 15% which is less than 20% of Nevins Fashion, the cost method for accounting for investments is the relevant method that is used as follows:

Stock investment = 10% * 200,000 * $13 = $260,000

Dividend income = 10% * $60,000 = $6,000

Available-for-sale (AFS) reserve = 10% * $122,000 = $12,000

Date Details Dr ($) Cr ($)

08 Mar. ‘15 Stock investments 260,000

Cash 260,000

To record investment in Nevins Fashion

30 Jun. ‘15 Cash 6,000

Dividend income 6,000

To record dividend income from investment in Nevins Fashion

31 Dec. ’15 Stock investments 12,000

AFS Reserve 12,000

To record share of income in Nevins Fashion

(b) Kanza, Inc.,

Since Kanza, Inc. acquired 40% in Rogan Corporation which is greater than 20%, the equity method for accounting for investments is the relevant method that is used as follows:

Stock investment = 40% * 30,000 * $9 = $108,000

Dividend income = 40% * $30,000 = $12,000

Investment revenue = 40% * $80,000 = $32,000

Date Details Dr ($) Cr ($) 

01 Jan. ‘15 Stock investments 108,000

Cash 108,000

To record investment in Rogan Corporation

15 Jun. ‘15 Cash 12,000

Stock investment 12,000

To record dividend received from investment in Rogan Corporation

31 Dec. ’15 Stock investments 32,000

Investment revenue 32,000

To record share of income in Rogan Corporation

8 0

3 years ago