Question

Evaluate an Advertisement For your next assignment, select an advertisement that you have seen recently. It could be a print ad, a commercial, a Web ad, or even a billboard. Whichever advertisement you select, make sure it is one that you can view easily and can study for long periods of time. Make sure your assignment includes • Name of product and the source of the advertisement. • Description of the advertisement. • Purpose of the message. • Analysis of how images, graphics, language, and/or sound create meaning. • Explanation of how the advertisement attempts to persuade its audience. • Evaluation of the effectiveness of the advertisement. Review the rubric so that you know how your work will be graded.

Answer 1

In the selected advertisement the product is the brand itself. The source is an advertising signboard (you will find it in the attached document). In it, you can see the fragments of the brand logotype simulating traffic signs accompanied by a short indicative text.  

The purpose of this advertising piece is given through the recognition of the logo (very famous) even being partitioned. This way they keep the brand positioning they already have. Everybody the big M on the route, far away and gets hungry, so they keep on playing with that. They take advantage of it. The advertiser knows his brand is worldwide known and establishes an implicit game of complicity with the receiver.  

People see the big M on the route, they get hungry and the sings take you to the closest restaurant, you just need to “follow the arch”.They have full effectiveness. As we already said the brand is so well positioned that when people see the red M everybody knows whats standing for. They know what they will have, how much will it cost, that's gonna be quick  and that they will love it.